The primary goal of HERO is to improve the healthcare and education system of the Filipino people through the broad partnership of government, legislators, educators, physicians, teachers, the business sector and nongovernmental organization (NGOs). This broad coalition will hopefully muster greater support for programs that would target the prevention of the leading causes of sickness and deaths in the country. The ultimate goal is to create a healthier and educated Filipino.

The HERO entails partnerships among the following organizations: PCP board of regents headed by PCP President Rene Juaneza, the authors of the executive order: Anthony C. Leachon, MD, Felix Eduardo Punzalan, MD, Kenneth Hartigan-Go, MD , Rogelio Tangco, MD, Antonio Dans, MD, Willie Ong, MD, Nanette Domingo Reyes, MD, Minguita Padilla, MD, Naomi Martin, MD, Peter San Diego, MD, Eugene Ramos, MD, and Rene Juaneza, MD, PCP President, Jose Sabili, the President of the Philippine Medical Association, the Department of Education headed by Sec. Jesli Lapus, Director Paul Soriano, the Adopt a School team composed of Marian Castillo, Angelico Mercader, Merlie Asprer, Denise Alibudbud, the Department of Health headed by Sec. Francisco Duque III and Dr. Kenneth Ronquillo, the Department of Science and Technology headed by Sec. Estrella Alabastro, Usec. Fortunato dela Pena, Dr. Jaime Montoya and Prof. Josette Biyo, the Commission on Higher Education headed by its chair , Dr. Carlito Puno; Usec. Pilita Venturanza from the office of the Executive Secretary Eduardo Ermita, Dr. Cynthia Cuayo-Juico, Dr. Minguita Padilla, Dr. Nanette Reyes and through its main Senate sponsor, Sen. Ramon Magsaysay Jr, Senate Chair of the Committee on Science and Technology.

This was brought to life through the labor and commitment of the following:

Anthony C. Leachon, MD
The principal author of the Health Education Reform Order (HERO) signed by President Gloria Macapagal-Arroyo last Dec 27,2006. He is the Chair of the PCP Advocacy and Communications Committee. Dr Leachon was awarded the title of Distinguished Fellow of the PCP in May 2006 for his pioneering efforts in enhancing the college’s advocacy programs and setting up of the communication infrastructure of the PCP. Dr. Leachon is a practicing cardiologist.

Rogelio V. Tangco, MD
One of the authors of HERO. He was also awarded the title of Distinguished Fellow of the PCP in May 2006. Dr. Tangco is an invasive cardiologist, a photojournalist and a prolific writer. He is the editor-in-chief of the Filipino Internist, the official publication of the PCP.

Kenneth Hartigan-Go, MD
One of the co-authors of HERO, is the main proponent of the Advocacy on Pharmacovigilance. He was the former Deputy Director of the Bureau of Food and Drugs (BFAD). He is an internist-toxicologist with a passion for and strong commitment to drug safety. His other expertise is in the field of policy recommendations. Dr. Go also serves as the executive director of the Zuellig Foundation and a consultant of the National Drug Policy, Philhealth and World Health Organization. He is currently the Vice President of the International Society of the Pharmacovigilance (ISOP).

Pedro P. San Diego, Jr., MD
Is the Chair of the Information Technology Committee of the PCP. A cardiologist-echocardiographer, Dr. San Diego is one of the authors of HERO and the heart and soul of the information and technology programs of the PCP.

Denky Dela Rosa, MD
A medical oncologist, is the first PCP volunteer of HERO pilot program in the Bicol region. A passionate member of the Cluster committee, Denky is a vital cog in the creation and editing of the advocacy slides of the HERO modules.